Monday, March 26, 2012

Commoners and Role Models - How to Reduce the Digital Divide Thanks to Boot Camp

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The topic of airbrushed pictures of celebrities has been a controversial one for quite some time now, and things are actually heating up even further after Equalities Minister Lynne Featherstone recently launched a campaign against overexposed skinny models.

The Liberal Democrat Minister said that being constantly shown doctored pictures of models on magazines and billboards could be the cause of people's frustration, which leads them to try to achieve unachievable results. It is quite common for advertisers to digitally enhance models' bodies that are already perfect, as to make them look 'humanly impossible'. The reason is obviously that the sole purpose of advertising has always been creating fantasies and superfluous desires among the public.

But Ms Featherstone is convinced that by doing so, advertisers and the fashion industry in general are misleading customers, therefore breaching the Advertising Standards Authority's advertising code. She went on to say that new, curvier role models should be identified, citing British-American actress Christina Hendricks, a co-star on US TV drama "Mad Men".

Modern society is all about appearances, so everyone should make an attempt to look as best as they can. However, there are other ways to enhance your figure. Instead of going digital, you should definitely go to boot camp! There, you will have the opportunity to learn about how to live a healthier life, improving your mental and physical conditions as well as have fun and avoid over-obsessing about it. At boot camp, you will be able to create a completely 'new you' - one whose own role model is actually themselves.




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